{"id":459,"date":"2025-05-16T21:25:22","date_gmt":"2025-05-16T21:25:22","guid":{"rendered":"https:\/\/existing-provider.com\/?p=459"},"modified":"2025-05-30T10:33:06","modified_gmt":"2025-05-30T10:33:06","slug":"zoominfo-just-changed-its-ticker-to-gtm-heres-why-that-matters","status":"publish","type":"post","link":"https:\/\/existing-provider.com\/index.php\/2025\/05\/16\/zoominfo-just-changed-its-ticker-to-gtm-heres-why-that-matters\/","title":{"rendered":"ZoomInfo Just Changed Its Ticker to $GTM \u2013 Here\u2019s Why That Matters"},"content":{"rendered":"<div>\n<p><em>Hello and welcome to <strong>The GTM Newsletter by GTMnow <\/strong>&#8211; read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.<\/em><\/p>\n<div>\n<hr \/>\n<\/div>\n<p><a href=\"https:\/\/www.zoominfo.com\/\">ZoomInfo<\/a> just made a bold move: they changed their Nasdaq ticker from $ZI to $GTM.<\/p>\n<p>From our lens, this is a brilliant move and signals something far bigger than a rebrand.<\/p>\n<p>The market also took notice. ZoomInfo shares jumped 7.4% to $10.04 on the day of the announcement!<\/p>\n<p>It\u2019s a bet and a signal that go-to-market isn\u2019t just a function, it\u2019s the system every company needs to win.<\/p>\n<div class=\"captioned-image-container\">\n<figure>\n<div class=\"image2-inset\"><img loading=\"lazy\" class=\"sizing-normal lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1294\" height=\"971\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/7ba5bc29-4493-4b71-b4c6-e657f4616bde_1294x971.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1294,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:237714,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/jpeg&quot;,&quot;href&quot;:&quot;https:\/\/www.linkedin.com\/posts\/hschuck_on-nov-27-2024-i-pulled-our-cfo-vp-of-activity-7327805646710452224-e-dd\/&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/i\/163740668?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7ba5bc29-4493-4b71-b4c6-e657f4616bde_1294x971.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null}\" data-src=\"https:\/\/existing-provider.com\/wp-content\/uploads\/2025\/05\/7ba5bc29-4493-4b71-b4c6-e657f4616bde_1294x971.jpeg\"><\/div>\n<\/figure>\n<\/div>\n<h3>GTM is having its moment (and it\u2019s just getting started)<\/h3>\n<p>To really understand what\u2019s happening, let\u2019s zoom out.<\/p>\n<p>Shipping product is easier than ever. AI has eaten chunks of the stack. Cursor, Poolside, Create, GitHub Copilot \u2013 tools like these are turning weeks of engineering work into prompts.<\/p>\n<p>Even Sam Altman said Cursor might be the most exciting app-layer product he\u2019s seen because it can basically write code for you.<\/p>\n<p>What that means for founders is simple: the technical moat is shrinking.<\/p>\n<p>So if the playing field is leveling on the build side, what\u2019s left? Distribution.<\/p>\n<p>Go-to-market becomes your edge.<\/p>\n<p>This is the wave ZoomInfo is riding. And it\u2019s the same one we\u2019ve been building around at GTMfund for years.<\/p>\n<h3>What ZoomInfo is really saying with $GTM<\/h3>\n<p>For years, ZoomInfo was known as the best B2B data company in the world. \u201cData\u201d was their identity. But they\u2019ve transformed from just B2B data to a broader scope, a full platform for go-to-market operators. CEO Henry Shuck shares a quick video on this <a href=\"https:\/\/www.youtube.com\/watch?v=tbFs9Y-jO7A&amp;t=34s\">here<\/a>.<\/p>\n<p>ZoomInfo is betting its public identity on a new idea: that companies no longer win just by having the best product \u2013 they win by going to market better and faster than anyone else. The team proudly shared thoughts on this moment, like the COO <a href=\"https:\/\/www.linkedin.com\/posts\/activity-7327829868266565633-oXKy\/\">here<\/a>.<\/p>\n<p>Their updated platform reflects that:<\/p>\n<ul>\n<li><strong>GTM Studio:<\/strong> Design, enrich, and launch GTM plays without needing help from BI.<\/li>\n<li><strong>ZoomInfo Copilot: <\/strong>An AI assistant that guides reps with next-best actions and real-time intel.<\/li>\n<li><strong>ZoomInfo Marketing: <\/strong>Orchestrate and measure full-funnel campaigns tied directly to buyer intent.<\/li>\n<\/ul>\n<p>Their thesis: Sales, marketing, and RevOps shouldn\u2019t run in silos. They should operate as one integrated revenue engine \u2013 aligned by shared data and driven by the same signals.<\/p>\n<p>This shift mirrors what we see every day with early-stage teams. You\u2019re not struggling because your product isn\u2019t good \u2013 you\u2019re struggling because your GTM systems are duct-taped together. Misaligned messaging, broken handoffs, CRM chaos, a lack of clarity on what\u2019s working.<\/p>\n<p>ZoomInfo is saying: what if all of that was one system?<\/p>\n<h3>Why it matters for founders and GTM operators<\/h3>\n<p>Here\u2019s what this all boils down to:<\/p>\n<p>You don\u2019t need another dashboard. You need clarity.<br \/>\nYou don\u2019t need more tools. You need GTM alignment.<br \/>\nYou don\u2019t need fluff. You need results.<\/p>\n<p>And you need it early. Because the winners in SaaS today don\u2019t just ship, they execute.<\/p>\n<p>We have been hearing this in GTMfund founder meetings for years. When we ask what their biggest priorities are when building the cap table, we almost always hear <em>\u201cfunds that support distribution\u201d<\/em> as number 1.<\/p>\n<p>Even the data shows that go-to-market execution is what keeps founders up at night.<\/p>\n<div class=\"captioned-image-container\">\n<figure>\n<div class=\"image2-inset\"><img loading=\"lazy\" class=\"sizing-normal lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1456\" height=\"689\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/9302fbbf-1d32-4005-80aa-d4218e5b2c4a_1999x946.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:689,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:228158,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/i\/163740668?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9302fbbf-1d32-4005-80aa-d4218e5b2c4a_1999x946.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null}\" data-src=\"https:\/\/existing-provider.com\/wp-content\/uploads\/2025\/05\/9302fbbf-1d32-4005-80aa-d4218e5b2c4a_1999x946.jpg\"><\/div>\n<\/figure>\n<\/div>\n<h3>GTM is the differentiator<\/h3>\n<p>Changing a Nasdaq symbol isn\u2019t a light lift. It takes months of planning, legal, investor comms, and a hard internal reset. You don\u2019t do it unless you\u2019re fully committing to a new identity.<\/p>\n<p>ZoomInfo just did that. And in doing so, they validated something early-stage founders already know deep down:<\/p>\n<p><strong>Product is becoming table stakes. GTM is the differentiator.<\/strong><\/p>\n<p>ZoomInfo isn\u2019t just making a branding move. They\u2019re putting their flag in the ground.<\/p>\n<p>GTM is the differentiator.<\/p>\n<p>We\u2019ve been saying it for years. ZoomInfo just made it official.<\/p>\n<h3>GTM 2025 roadshow<\/h3>\n<p>If you want a front-row seat to what the future of GTM looks like, ZoomInfo is hitting the road. The GTM 2025 Roadshow is taking place right now, you can sign up here:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.zoominfo.com\/gtm25-boston?camp_id=7017y00000zpaBEAAY&amp;utm_source=gtmfund&amp;utm_medium=email&amp;utm_campaign=boston&amp;utm_content=gtm25-lightning-strike-event\">Boston [June 3]<\/a><\/li>\n<li><a href=\"https:\/\/www.zoominfo.com\/gtm25-sf?camp_id=7017y00000zpaBEAAY&amp;utm_source=gtmfund&amp;utm_medium=email&amp;utm_campaign=sanfrancisco&amp;utm_content=gtm25-lightning-strike-event\">San Francisco [June 12]<\/a><\/li>\n<li><a href=\"https:\/\/www.zoominfo.com\/gtm25-london?camp_id=7017y00000zqCWbAAM&amp;utm_source=gtmfund&amp;utm_medium=email&amp;utm_campaign=london&amp;utm_content=gtm25-lightning-strike-event\">London [June 19]<\/a><\/li>\n<\/ul>\n<div>\n<hr \/>\n<\/div>\n<p class=\"button-wrapper\" style=\"text-align: center\" data-attrs=\"{&quot;url&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/p\/zoominfo-just-changed-its-ticker?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}\" data-component-name=\"ButtonCreateButton\"><a class=\"button primary\" href=\"https:\/\/thegtmnewsletter.substack.com\/p\/zoominfo-just-changed-its-ticker?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share\">Share<\/a><\/p>\n<h6 style=\"text-align: center\"><em> Tag GTMnow so we can see your takeaways and help amplify them.<\/em><\/h6>\n<div>\n<hr \/>\n<\/div>\n<h4><strong><img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\u2705\" class=\"wp-smiley lazyload\" style=\"height: 1em;max-height: 1em\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/2705.png\"> Recommendations<\/strong><\/h4>\n<p><strong><a href=\"https:\/\/www.qualified.com\/plus\/category\/ai-sdr-summit?utm_source=gtmfund&amp;utm_medium=news&amp;utm_campaign=dts&amp;utm_adgroup=aisdrsummit&amp;utm_content=aisdrsummit&amp;utm_term=gtmfund_news_dts_aisdrsummit\">Watch the AI SDR Summit (it\u2019s on-demand and free!)<\/a><\/strong><\/p>\n<p>Stream Qualified\u2019s first annual AI SDR Summit on-demand and hear how leaders from companies like G2, 6sense, Salesforce, and so many more are leveraging the power of <a href=\"https:\/\/www.qualified.com\/ai-sdr-agents?utm_source=gtmfund&amp;utm_medium=news&amp;utm_campaign=dts&amp;utm_adgroup=aisdragent&amp;utm_content=aisdrsummit&amp;utm_term=gtmfund_news_dts_aisdragent\">AI SDR agents<\/a> to scale their inbound and outbound pipe gen motions.<\/p>\n<p><a href=\"https:\/\/www.qualified.com\/plus\/category\/ai-sdr-summit?utm_source=gtmfund&amp;utm_medium=news&amp;utm_campaign=dts&amp;utm_adgroup=aisdrsummit&amp;utm_content=aisdrsummit&amp;utm_term=gtmfund_news_dts_aisdrsummit\">Check out candid conversations<\/a> about the state of the AI SDR agent landscape, inbound and outbound playbooks, and real results from marketers at the forefront of the agentic marketing era.<\/p>\n<div>\n<hr \/>\n<\/div>\n<h4><strong><img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83d\udc42\" class=\"wp-smiley lazyload\" style=\"height: 1em;max-height: 1em\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f442.png\"> More for your eardrums<\/strong><\/h4>\n<blockquote>\n<p><strong><a href=\"https:\/\/gtmnow.com\/gtm-146-future-of-search-ai-digital-presence-mike-walrath\/\">GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext<\/a><\/strong><\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/michael-walrath-b63166\/\">Mike Walrath<\/a> is the CEO of Yext and a longtime builder in the digital media and advertising space. From founding Right Media (acquired by Yahoo!) to co-founding Moat (acquired by Oracle), Mike\u2019s spent the last two decades shaping how the internet works behind the scenes.<\/p>\n<p>Listen on <a href=\"https:\/\/podcasts.apple.com\/in\/podcast\/gtm-144-how-ai-is-rewriting-product-and-gtm-playbooks\/id1369291464?i=1000705449098\">Apple<\/a>, <a href=\"https:\/\/open.spotify.com\/episode\/3JixpakkHxZXbLZlkTitNn?si=doof3fshR-WxoE1ZH-xr6g\">Spotify<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=l8FTR_EGZ_g&amp;t=11s\">YouTube<\/a>, or wherever you get your podcasts by searching \u201cThe GTM Podcast.\u201d<\/p>\n<div>\n<hr \/>\n<\/div>\n<h4><img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83d\ude80\" class=\"wp-smiley lazyload\" style=\"height: 1em;max-height: 1em\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f680.png\"><strong> Startup to watch<\/strong><\/h4>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/posts\/adamharrisonguild_exciting-news-im-feeling-blessed-to-activity-7328051261092614144-aUCe?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB-zOXwB7j95XB6LBuQURXJ8m_cTOBDTz_U\">Owner &#8211;<\/a><\/strong><a href=\"https:\/\/www.linkedin.com\/posts\/adamharrisonguild_exciting-news-im-feeling-blessed-to-activity-7328051261092614144-aUCe?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB-zOXwB7j95XB6LBuQURXJ8m_cTOBDTz_U\"> closed a $120M Series C and now sits at a $1B valuation.<\/a> An inside look to their latest funding co-led by Alex Kurland of Meritech and Shalini Rao of Headline.<\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/posts\/stotles_re-introducing-stotles-the-single-platform-activity-7325505191879872512-K2vz?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB-zOXwB7j95XB6LBuQURXJ8m_cTOBDTz_U\">Stotles<\/a><\/strong><a href=\"https:\/\/www.linkedin.com\/posts\/stotles_re-introducing-stotles-the-single-platform-activity-7325505191879872512-K2vz?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB-zOXwB7j95XB6LBuQURXJ8m_cTOBDTz_U\"> &#8211; launched a major revamp of their platform to help grow public sector business<\/a>. It has one tool where teams can create strategy, build pipeline, track tenders and win bids.<\/p>\n<div>\n<hr \/>\n<\/div>\n<h4><strong><img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83d\udc40\" class=\"wp-smiley lazyload\" style=\"height: 1em;max-height: 1em\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f440.png\"> More for your eyeballs<\/strong><\/h4>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/camplejohn_ever-wonder-how-the-best-founders-turn-activity-7327759740032167937-vhQJ\/\">Alexa Grabell went from hacking together sales tools to building Pocus\u2014a platform trusted by Asana and Canva.<\/a> Her secret is 350+ customer interviews, a community-first mindset, and the kind of grit every GTM leader needs.<\/p>\n<div>\n<hr \/>\n<\/div>\n<h4><strong><img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83d\udd25\" class=\"wp-smiley lazyload\" style=\"height: 1em;max-height: 1em\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f525.png\"> Hottest GTM jobs of the week<\/strong><\/h4>\n<ol>\n<li><a href=\"https:\/\/jobs.lever.co\/NoibuTechnologies\/c404c443-edcc-4bc3-9fa3-62a3b2a9a534\">Account Executive<\/a> at Noibu <em>(Hybrid &#8211; Ottawa, ON)<\/em><\/li>\n<li><a href=\"https:\/\/jobs.lever.co\/owner\/b31eca15-46d4-41af-898f-7974a05416fa\">Manager, Business Development Representative<\/a> at Owner <em>(Toronto, ON)<\/em><\/li>\n<li><a href=\"https:\/\/ats.rippling.com\/trustlayer-inc\/jobs\/33e55e3e-646d-4abe-be37-da3e6db0f8c4\">Sales Development Representative<\/a> at TrustLayer <em>(Remote &#8211; US)<\/em><\/li>\n<li><a href=\"https:\/\/jobs.ashbyhq.com\/vanta\/7383377d-e2e9-4201-b755-99938aeb469e\">Account Manager, Startups &#8211; APAC<\/a> at Vanta <em>(Hybrid &#8211; Sydney, Australia)<\/em><\/li>\n<li>Head of Partner Programs &amp; Strategy at Writer <em>(Hybrid)<\/em>\n<ol>\n<li><a href=\"https:\/\/jobs.ashbyhq.com\/writer\/46cd65d4-b8ff-4adf-8f9e-f52252721605\">New York City<\/a><\/li>\n<li><a href=\"https:\/\/jobs.ashbyhq.com\/writer\/4d162f9a-4569-44d2-9689-3908ab5a6ce1\">San Franciso<\/a><\/li>\n<li><a href=\"https:\/\/jobs.ashbyhq.com\/writer\/acccfadb-4222-4d1f-b9fe-12cb2b993346\">Chicago<\/a><\/li>\n<li><a href=\"https:\/\/jobs.ashbyhq.com\/writer\/aa3f580b-fe26-4bbc-a15b-807f16ef45c1\">Austin<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>See more top GTM jobs on the <a href=\"https:\/\/jobs.gtmfund.com\/jobs\">GTMfund Job Board<\/a>.<\/p>\n<p><em>If you\u2019re looking to scale your sales and marketing teams with top talent, we couldn\u2019t recommend our partner <a href=\"https:\/\/www.pursuitsalessolutions.com\/gtm\">Pursuit<\/a> more. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis.<\/em><\/p>\n<div>\n<hr \/>\n<\/div>\n<h4><strong><img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83d\uddd3\" class=\"wp-smiley lazyload\" style=\"height: 1em;max-height: 1em\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f5d3.png\"> GTM industry events<\/strong><\/h4>\n<p><em>Upcoming go-to-market events you won\u2019t want to miss:<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/vancouver.websummit.com\/\">Web Summit<\/a>: May 27-30, 2025 <em>(Vancouver, CAN)<\/em><\/li>\n<li><a href=\"https:\/\/www.zoominfo.com\/gtm25-boston\">GTM 25 Roadshow Boston<\/a>: June 3, 2025 <em>(Boston, MA)<\/em><\/li>\n<li><a href=\"https:\/\/events.bizzabo.com\/cro-summit-2025\">Pavilion CRO Summit<\/a>: June 3, 2025 <em>(Denver, CO)<\/em><\/li>\n<li>GTMfund AGM: June 5-6, 2025 <em>(NYC, NY)<\/em><\/li>\n<li>GTMfund Dinner: June 11, 2025 <em>(London, UK)<\/em><\/li>\n<li><a href=\"https:\/\/www.zoominfo.com\/gtm25-sf\">GTM 25 Roadshow San Francisco<\/a>: June 12, 2025 <em>(San Franciso, CA)<\/em><\/li>\n<li><a href=\"https:\/\/www.zoominfo.com\/gtm25-london\">GTM 25 Roadshow London<\/a>: June 19, 2025 <em>(London, UK)<\/em><\/li>\n<li><a href=\"https:\/\/attendgtm.com\/\">Pavilion GTM Summit<\/a>: September 23-25, 2025 <em>(Washington, DC)<\/em><\/li>\n<\/ul>\n<div>\n<hr \/>\n<\/div>\n<p class=\"button-wrapper\" style=\"text-align: center\" data-attrs=\"{&quot;url&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}\" data-component-name=\"ButtonCreateButton\"><a class=\"button primary\" href=\"https:\/\/thegtmnewsletter.substack.com\/subscribe?\">Subscribe now<\/a><\/p>\n<div>\n<hr \/>\n<\/div>\n<h6 style=\"text-align: center\">This newsletter was written and edited by <a href=\"https:\/\/www.linkedin.com\/in\/sophiebuonassisi\/\">Sophie Buonassisi<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/maxaltschuler\/\">Max Altschuler<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/paulsirving\/\">Paul Irving<\/a> and the <a href=\"https:\/\/gtmnow.com\/\">GTMnow<\/a> team (not AI!).<\/h6>\n<\/div>\n<p>The post <a href=\"https:\/\/gtmnow.com\/zoominfo-just-changed-its-ticker-to-gtm-heres-why-that-matters\/\">ZoomInfo Just Changed Its Ticker to $GTM &#8211; Here\u2019s Why That Matters<\/a> appeared first on <a href=\"https:\/\/gtmnow.com\">GTMnow<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello and welcome to The GTM Newsletter by GTMnow &#8211; read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind&#8230;<\/p>\n<p><a class=\"more-link\" href=\"https:\/\/existing-provider.com\/index.php\/2025\/05\/16\/zoominfo-just-changed-its-ticker-to-gtm-heres-why-that-matters\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/existing-provider.com\/index.php\/wp-json\/wp\/v2\/posts\/459"}],"collection":[{"href":"https:\/\/existing-provider.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/existing-provider.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/existing-provider.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/existing-provider.com\/index.php\/wp-json\/wp\/v2\/comments?post=459"}],"version-history":[{"count":3,"href":"https:\/\/existing-provider.com\/index.php\/wp-json\/wp\/v2\/posts\/459\/revisions"}],"predecessor-version":[{"id":464,"href":"https:\/\/existing-provider.com\/index.php\/wp-json\/wp\/v2\/posts\/459\/revisions\/464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/existing-provider.com\/index.php\/wp-json\/wp\/v2\/media\/461"}],"wp:attachment":[{"href":"https:\/\/existing-provider.com\/index.php\/wp-json\/wp\/v2\/media?parent=459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/existing-provider.com\/index.php\/wp-json\/wp\/v2\/categories?post=459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/existing-provider.com\/index.php\/wp-json\/wp\/v2\/tags?post=459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}